ROSHN: transforming a dream into reality

I remember when I first joined ROSHN and the vision that was shared with me. Back then, the idea was to become the nation’s leading developer, not just by building homes but by creating communities where neighbors knew each other, children played safely outdoors, and people felt happy to return home at the end of the day. 

This vision marked a significant shift in how we would develop homes and communities across Saudi Arabia, with a focus on enhancing the quality of life for individuals, their families, and the broader community.

What was shared with me then is becoming a reality. For many visiting Riyadh, the first place they encounter is SEDRA, a development that embodies ROSHN’s vision. This community is a perfect example of the transformation we are bringing to life.

A modern home designed to the highest Saudi sustainability standards, SEDRA is nestled on a vibrant street shaded by trees. Within just a few minutes' drive, you’ll find dining options and shops at ROSHN Front. The latest sports facilities, catering to all ages, are nearby. SEDRA is also future-ready, featuring electric chargers for both residents and visitors. Moreover, the community’s schools and medical facilities ensure that SEDRA provides everything families need for a fulfilling and convenient lifestyle.

This project is just one example of ROSHN's nationwide efforts in Jeddah, Makkah, and Dammam. ROSHN’s promise extends beyond constructing tens of thousands of homes; we are dedicated to creating communities that enhance our quality of life and reflect our national character. Saudis are known for their generosity, hospitality, and social spirit. Our home and community designs embody these traits, while also honoring our history and culture.

We are celebrating our fourth anniversary with some exciting announcements. Last month, we revealed plans for two new stadiums — ROSHN Stadium in Riyadh and Aramco Stadium in the Eastern Province, a collaboration between ROSHN and Aramco — marking a significant milestone in ROSHN’s evolution into a mixed-use developer. The opportunities to deliver exceptional quality-of-life experiences have never been more promising.

ROSHN has not only launched communities across the nation but has also become a home to countless families, fulfilling our commitment to homeownership as outlined in Saudi Vision 2030. While there is still much to accomplish, our foundations are solid, and we have the passion and determination to continue our journey in redefining community living for the Kingdom and its people. 

• Ghada Al-Rumayan is the group chief marketing and communications officer at ROSHN.